主题：Pull Me out of the Mud: Negative Media Coverage and Customer Concentration 

          如何脱困：负面媒体报道与客户集中度

主讲人：美国伯明翰阿拉巴马大学 盛仕斌教授

主持人：十大赌博官方正规网站 白璇教授

时间： 2023年6月26日（周一）15:00-16:30

举办地点：通博楼110教室

主办单位：十大赌博官方正规网站  科研处

主讲人简介：

盛仕斌，美国阿拉巴马大学伯明翰分校市场营销学教授。他毕业于清华大学，后于美国弗吉尼亚理工大学获市场营销学博士学位。盛教授的研究领域集中于营销战略，战略管理，新兴经济体的制度环境等。他已经在市场营销和管理学的国际主流期刊上发表学术论文近50篇，包括Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, International Journal of Research in Marketing, Industrial Marketing Management, British Journal of Management, Journal of Business Research 等期刊。盛教授已多次获国际学术会议最佳论文奖。盛教授目前是多家国际学术期刊的编审委员会成员。

内容简介：

Although negative media coverage has been recognized as a critical external crisis that shapes firms’ resource allocation and strategic change, it is unknown whether and how it affects firms’ customer portfolio choices, which represents a pivotal operation strategy. Drawing on the literature of customer portfolio management and crisis management, we propose that negative media coverage prompts firms to enhance customer concentration and this impact is contingent upon firms’ overseas market focus and organizational flexibility. Using panel data of listed firms in Chinese stock market, we show that negative media coverage is positively related to a firm’s subsequent customer concentration. In addition, this positive relationship is stronger when market demand uncertainty is high, but weaker for firms with strong export orientation and organizational flexibility (i.e., product innovation capability and process flexibility). Overall, our research identifies negative media coverage as a source of operations risks that can be tackled by customer concentration and boundary conditions of this strategic choice.

尽管负面媒体报道已被公认为影响企业资源配置和战略变革的关键外部危机，但尚不清楚它是否以及如何影响企业的客户组合选择，这是一种关键的运营策略。根据客户投资组合管理和危机管理的文献，我们提出负面媒体报道促使企业提高客户集中度，这种影响取决于企业的海外市场重点和组织灵活性。利用中国股市上市公司的面板数据，我们发现负面媒体报道与公司随后的客户集中度呈正相关。此外，当市场需求不确定性较高时，这种正相关关系更强，但对于具有较强出口导向和组织灵活性（即产品创新能力和流程灵活性）的公司来说，这种正相关性较弱。总的来说，我们的研究将负面媒体报道确定为运营风险的来源，可以通过客户集中度和这一战略选择的边界条件来解决。